Megatrends are the driving forces that define the world today and that of tomorrow. In other words, they are what we know about a likely future. Megatrends are characterised by being far-reaching, global patterns related to behaviour, mobility and environment. Examples of megatrends are: health, population growth, urbanisation and digitalisation.
The method can inspire to and produce a framework for a project before the idea development phase, or be used to introduce a theme. Drawing inspiration from megatrends supports work that is current, of relevance and has direction.