Photo Safari is a method used to research a selected user group. By taking pictures, user groups document specific situations or places of importance to them in their daily lives. The resulting Photo Safari is used to get fresh perspectives of needs, opinions and feelings of the users, which can then inspire the development of new solutions.
The objective of the method is not to gather information, but to inspire. This is often used in connection with the completion of a User Journey and is dependent on prior research and established contact with users (eg. via Interviews and Observations).