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A pitch is a brief sales talk that includes an answer, conclusions and consequences – but no further questions. The pitch is particularly well suited for student presentations. It is typically used in two situations.

  1. Effective communication: Pitching engages a recipient with your concept/idea at a point in time when you require new knowledge, financing or skills to proceed to the next phase.
  2. Concept Development: Test your concept or idea with users. Their feedback in relation to their understanding of the concept, its relevance and its uniqueness compared against other ideas reveals the concept’s strengths and weaknesses – all of which can be incorporated into further product development. Testing should be repeated to maximize benefits.


The following are pitching guidelines that can be used to present ideas, concepts and projects.

  1. Begin with an agenda of your pitch presentation. This sets your audience at ease.
  2. Provide a brief summary of the original case’s challenge/problem statement. This creates a collective point of departure.
  3. Describe the need. This demonstrates the problem’s significance.
  4. Describe the target group and their actual needs. This demonstrates the solution’s significance.
  5. Explain the concept succinctly and clearly. Use a single slide, the presentation’s most important slide. This demonstrates your unique approach.
  6. Unpack the concept’s activities. This demonstrates the concept’s logic.
  7. Describe the benefit to users/consumers. This demonstrates the concept’s value. 8. Present possible scenarios and spin-offs. This demonstrates a long-term strategic perspective/project possibilities.
  8. Conclude with a summary of the presentation, including the concept’s greatest strengths.

Worth Considering

The VENTURE CUP competition trains students to deliver presentations


Inspired by the NABC idea development method, Stanford Research Institute (SRI)

Katalyst, University of Copenhagen

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