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SWOT analysis is a commonly used strategic tool. The method investigates an organisation or solution’s strengths, weaknesses, threats and opportunities in an effort to map out development potential.

The method is deployed via a simple structure that provides an overview of an organisation’s strengths and competitive standing by focusing on the organisation’s internal (own, inner) strengths and weaknesses, as well as the organisation’s external (beyond its control) opportunities and threats. The organisation’s internal resources are hereby situated within an authentic context. Overall, the method provides a good overview of the organization’s competitive standing and strategic options. The SWOT analysis is often coupled with a SWOT matrix.


Ask students to fill in the four fields with keywords for the internal strengths and weaknesses, as well as external opportunities and threats in relation to their idea/concept/project. (see model in the DOWNLOADS menu) This can be achieved through a quick brainstorm or much more thorough analysis.

Worth Considering

Before students dive into their SWOT analyses, it’s a good idea for them to have mapped out idea stakeholders, e.g. via the stakeholder analysis.

It’s also a good idea to complete a sample SWOT analysis in plenum, basing it on an organization that students are familiar with.


Copies of blank SWOT diagrams to fill out. Pens.


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