The students have now gotten an overview of the different directions and opportunities in their case challenge. They have generated a great amount of ideas for solutions, but there is no coherence and the belief that the case challenge can be solved satisfactorily for the team and the external client is often declining at this point.
In this phase the students will often realize that they have had different perceptions of the case and the potential of each of the ideas. Here arises the need to ‘kill your darlings’ which can be particularly difficult to do for newly established teams. Students who are not used to innovation or project-oriented processes often find this phase very frustrating.
The students must now develop their ideas into more holistic and coherent concepts. This means that some tough decisions have to be made and the students need to retrieve data from the initial analysis for this argumentation. When the ends meet and the students can make sense of the project the mood changes and the students’ enthusiasm for the new concept will spark new energy in the teams.
This phase covers the steps of the outer journey: Death and Rebirth and Reward, which most often occur midway through the process and reflects an inner journey from Big Change with Feeling of Life and Death and Accepting consequences of new life (See model).